Focus on your winning edge
We are a market research consultancy founded in the beautiful Cotswolds in 2017.
Drawing on over 30 years of experience in quantitative market research and on our partnerships with
some of the top qualitative consultants in the UK, we combine the knowledge, expertise and resources
of a large powerhouse company with the flexible, bespoke service of a smaller agency. Our personal approach
means that clients always deal directly with the managing director, and we always take great pleasure in
getting to know them and their businesses.
With a growing list of delighted clients - who have all been a pleasure to work with and whose interests we
remain committed to - Windsoredge Research are here for all of your market and insight consultancy needs.
We are passionate about making the voice of the consumer accessible to brands and businesses, and
turning that into genuinely meaningful and actionable insights, grounded in clear statistical data.
That means designing top
quality research to bring your market into sharper focus and delivering insights expressed in ways that
truly resonate within your business with commercially relevant, strategic recommendations. This results
in better business decisions, giving our clients the competitive edge, and is the reason they keep coming
back.
Our core ideals and principles are:
We work as a committed partner to our clients. We are a team with you, working to get to the insight and answers that can genuinely help make better business decisions. We appreciate the sensitivities of working with different audiences - The insight team, The Board, The Creatives etc. - and we understand the importance of commercial reality and ROI.
We have an absolute commitment to top quality sample and survey response. We continually review the practices of panel providers and ensure we have the best field partners in the business. Your research is only as good as the quality of sample you talk to and the precision of what you ask.
We believe truly insightful research is only achieved by treating people with respect. The key to getting good data is through clear, targeted questionnaires that get right to the heart of the matter, empower respondents to voice their opinions, and ensure a good dialogue between our clients and their consumers.
We specialise in research that gives brands greater understanding of and insight into their consumers - their decision making and buying behaviour, response to brands and communications and to products, positioning and pricing. We design and use research to inform our clients' business, marketing and innovation decisions.
Our goal is always to provide a full and bespoke service for our clients. With the analytical framework we
have through our partnership with Displayr, we can offer a range of in-house analyses and services that
would typically break the bank, and our partnerships with top market research consultants mean that when
we do bring in outside teams, they are the best possible hands for your business
Here are some of the services that we specialise in
If you are looking to strike oil, you need to survey the land before you start drilling. Foundation studies establish a broad, fundamental understanding of the market landscape, covering consumer opinions, needs, behaviour and buying decisions
Do you already have a product and want to gauge the market readiness? Our New Product Development (NPD) research approach allows you to establish the interest and demand, define and refine the product or service itself, and determine the optimum proposition and position
It is always important to understand what your customers think and feel about your brand, products, and communications. How satisfied are they? What delights them? What are the things they want to see you improve on, and what risks driving them away?
What is your product or service worth? Pricing research is a unique area of insight. Price your product too low and profits walk out the door, too high and you don't get the sales. But there is always a sweet spot, and finding that Goldilocks "just right" level is the key to remaining competitive and profitable. We use a number of statistical approaches and techniques, including the Gabor-Granger method and the van Westendorp price sensitivity metric, to find you that optimal pricing solution
It is important to understand the different consumer groups or typologies within your market and how they differ meaningfully in their needs, priorities, and behaviours. These different groups are looking for different things from your product, brand or services, so understanding where they're coming from and how to meet those needs can be critical to success. We use a variety of segmentation tools, all within-house, to identify, explain and illustrate the key segments for your brand, including Max-Diff, conjoint and cluster analysis
It is critical to understand how your brand communications are working to reach your customers and potential market audiences to positively impact and build robust relationships. Our specialist expertise in brand and communications tracking and evaluation doesn't use any black-box approaches that separate communication targets from their real-world impact; we start by establishing what you want your communications to achieve, then use that as the basis for our ongoing survey design.
Juliet Strachan is Founder and Managing Director of Windsoredge Research. She has over 30 years' experience
in quantitative consumer market research and has positively impacted her clients' strategy, innovation and communication
decisions, across multiple sectors: from technology and automotive, to food and charities; both domestically
and internationally.
Juliet started her career in child and youth research at CJMR and then went on to HPI Research followed by
Hall & Partners. She returned to HPI in 1995 and rose to Senior Partner and MD. In 2017, Juliet left HPI
to found Windsoredge Research with the goal of helping brands gain maximum value and insight from their
research spend, including high-level consultancy and training of client-side teams.
The combination of her experience, expertise and commercial awareness make her input
invaluable for her clients. Her work has won numerous presitious marketing and research awards, and she
is a Certified Member of the MRS and a Fellow of the Royal Society (FRSA).
Panel companies have different specialisms, provenance and focus, and there is no one panel that is optimal for all research audiences. We work with three different panel companies on a regular basis, so we know them and we know their strengths, and these three are an excellent fit for our current clients. But we are open to working with others if we perceive another panel is a better fit for a client project and sample requirement. This approach allows us to select the very best panel partner to meet your research and sample needs
We have been privileged to work with some truly great clients, with lovely people on fascinating projects. Here are some of our most recent clients
